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Today programmatic display is increasing at a breakneck pace. Nearly two-thirds of all digital display is purchased via programmatic.
On average, Americans spend 4 hours and 5 minutes everyday on their smartphones. Mobile is consuming the largest portion of digital device spend. By 2019 advertising spend towards mobile programmatic display will reach thirty six billion dollars.
Native advertising is the latest buzzword in digital advertising and for good reason. Native ads are viewed 53% more than traditional banner ads.
65% of marketers plan to increase their mobile budgets by adding mobile video into their advertising mix. As well, 96% of B2B organizations have utilized video marketing camapaigns with 73% of them reporting postive ROI.
Video as a mode of digital advertising has tremendous consumer recall and retention. 80% of users can recall a video ad they viewed within the past 30 days.
Videos are an extremely effective and engaging form of media. The top three most effective types of video content are: Customer Testimonials, Tutorial Videos, and Demonstration Videos.
Audio is a fairly new player in the programmatic landscape, but don't dismiss it. Audio platforms are reaching massive amounts of consumers. This year it is estimated that nearly 80% of music listeners are utilizing some type of online streaming service – which is up 75% from last year!
Smart speakers are gaining popularity at an alarming pace. By 2020, it is predicted that roughly half of all searches will be voice activated - creating great opportunities for brands to provide value to consumers by having audio ads ready to inform them about the products they are searching.
89% of marketers said that email was their primary channel for lead generation
Email marketing spend continues to rise. In the United States, it is predicted to grow from 2.07 billion dollars to 3.07 billion dollars by 2019.
As of 2017, there are 3.7 billion global email users. This number is predicted to grow to 4.1 billion users by 2021. That is half of the world's population.
For every $1 you spend on email marketing, you can expect an average return of $32.